Liquid Assets: A Beverage Industry Podcast
1) Heaven Hill on how to thrive in a downturn
From 1970 to 1995, US per capita spirits consumption fell by nearly 50%. Yet some players, like Heaven Hill, emerged stronger and more diversified than when the downturn began. In this episode, Heaven...Show More
2) Are there any bright spots in wine and spirits? featuring Danny Brager and Dale Stratton
Fresh from their rather somber state-of-the-industry presentation, SipSource analysts Danny Brager and Dale Stratton help identify whether there are any areas of growth and promise in the wine and spi...Show More
3) How to become the biggest wine brand in the Midwest… or at least Indiana
Oliver Winery is one of the largest wine businesses in the United States. It is located in Indiana. In this episode, CEO Pat Brown shares how the unusual origins of the business have helped the compan...Show More
4) Breakthru's Danny Wirtz on suppliers' shift to a "best athlete" strategy
Danny Wirtz, Co-Chairman of Breakthru Beverage Group, discusses how brands are rethinking national agreements and what success looks like when performance, not footprint, are the primary concern for s...Show More
5) US wine and spirits wholesalers are all in on hemp and other updates from WSWA
We caught up with Francis Creighton, President and CEO of Wine & Spirits Wholesalers of America, on the floor at this year's Access Live conference in Las Vegas. In addition to helping its members nav...Show More
6) What's next for US beer distribution? featuring Harry Schuhmacher and Jenn Litz-Kirk
The team from Beer Business Daily and Beernet Radio offer candid coverage of the tumult and upheaval in the US beer wholesaler business. In this episode, we touch on the following topics: How are b...Show More
7) The 2026 economic outlook
Economics power duo Jane Foley and Christian Lawrence return to discuss the first 12 months of the Trump administration and the 2026 outlook for economies in the US and Europe. As always, the conversa...Show More
8) New dietary guidelines, endless CEO turnover, wholesale upheaval, and the growing threat of GLP-1 usage
In this episode, we're joined by analyst Francois Sonneville and relationship manager Jonathan Magel to discuss the biggest news stories from the past 30 days, including: The US issues new dietary gu...Show More
9) The biggest beverage stories of the last decade
The end of 2025 marks the end of an era. Our dear friend and cohost Jim Watson returns for one last episode. We celebrate 10 years of ingenious, unparalleled drinks industry coverage with a very speci...Show More
10) Public spirits companies hope the worst is over
Special guest Richard Withagen (Equity Analyst at Kepler Cheuvreux) joins us as we review the latest earnings results from the spirits industry (Diageo, Pernod Ricard, Brown-Forman, Campari, Rémy Coin...Show More