Shiny New Object - a Marketing Podcast
1) Focusing on humans in the AI era - with Microsoft's Carly Morris
You can have the best tech and innovation, but are you creating for and connecting with humans? If all you rely on is AI, you'll eventually lose human connections and your marketing will fail, says Ca...Show More
2) Getting in a scrum with Golfbreaks' Bee Craft
I don't want a team of people who are so frantic and actually being unproductive because they don't know actually if they're coming or going. Bee Craft, Head of Performance Marketing at Golfbreaks, ha...Show More
3) Moving fast by going slow - ft. VML's Kiesse Lamour
"You need to fall in love with the why, right, not just the numbers, not just the data, not just the metric." On the latest episode of the Shiny New Object Podcast, Kiesse Lamour, Global Head of Media...Show More
4) Why use your people for authentic marketing: Charlotte Tilbury's Sian Nicholas
What purpose is your content serving? Sian Nicholas, Global Social Media Manager at Charlotte Tilbury, believes in asking "why?" over and over again to get to the bottom of effective data driven marke...Show More
5) Taking the "me" out of media with SharkNinja's Nick Cedar
"We've got all this data, but who's to say people aren't just randomly searching for random things because we've got so many avenues to be searching for them?" Nick Cedar, Manager Media Strategy and P...Show More
6) What skateboarding can teach you about marketing - with Newcastle University's Matt Horne
Head of Digital Media at Newcastle University, Matt Horne joins Tom Ollerton to talk creativity, data-driven marketing… and why his skateboard is a better teacher than most dashboards. In this episode...Show More
7) Co-creation for meaningful marketing - with HP's Pepe Gorbea
Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned ...Show More
8) Turning customer data into commercial decision making - with Ruggable's Kajal Patel
Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that del...Show More
9) Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write
While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Inte...Show More
10) Episode 318 / Jason Hartley / PMG / Head of Media Innovation and Trust
The future of marketing may not just be shaped by the internet anymore. On the latest podcast episode, we speak about the under net with Jason Hartley, Head of Media Innovation and Trust at PMG. Jason...Show More