Shiny New Object - a Marketing Podcast
1) Co-creation for meaningful marketing - with HP's Pepe Gorbea
Stop chasing clicks without meaning, says Pepe Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP and Co-Founder. of StoryMaking4Good. Tune in to hear: • how co-creation turned ...Show More
2) Turning customer data into commercial decision making - with Ruggable's Kajal Patel
Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that del...Show More
3) Even the best hotels have empty beds - Secret Escapes' Pete Durant on lines AI can't write
While AI is brilliant at reacting to a prompt, marketers need to remember that they want humans to react to their message. That's where human input will always provide value, says Secret Escapes' Inte...Show More
4) Episode 318 / Jason Hartley / PMG / Head of Media Innovation and Trust
The future of marketing may not just be shaped by the internet anymore. On the latest podcast episode, we speak about the under net with Jason Hartley, Head of Media Innovation and Trust at PMG. Jason...Show More
5) Episode 317 / Mark Cochrane / T&P / Head of Media Strategy
Instead of being data driven, marketers need to switch to being wisdom led and search for human insights that help them predict consumer behaviour. On the latest podcast episode, Mark Cochrane, Head o...Show More
6) Episode 316 / Kyle Shields / Wealthsimple / Growth Creative Lead (Art Director)
How can you find the sweet spot between brand and growth, using creative and data in tandem? Kyle Shileds, Growth Creative Lead (Art Director) at fintech brand Wealthsimple, discusses his top data dri...Show More
7) Episode 315 / Molly Peel / The Red Carnation Hotel Collection / Head of Social Media
What's more important, raw data or customer feedback? Speaking to Molly Peel, Head of Social Media at the Red Carnation Hotel Collection, we re-open the qualitative vs quantitative debate when it come...Show More
8) Episode 314 / Beril Aydingor Yunusoglu / ClassPass / Acquisition Marketing Manager
ClassPass Acquisition Marketing Manager Beril Aydingor Yunusoglu shares why mindset is her shiny new object. In a world where we have too much choice and AI is prevalent in the creative process, she a...Show More
9) Episode 313 / Julie Pender / Pernod Ricard / UK Creative Content Manager, Havana Club
Julie Pender, the UK Creative Content Manager at Havana Club UK, Pernod Ricard, joins us to discuss the future of data-driven marketing, the essence of alcohol marketing, insights from Simon Sinek's '...Show More
10) Episode 312 / Richard Lee / Google / Global Head of Marketing, Games and Media & Entertainment Industries
What does ChatGPT have to do with launching a jewelry brand? Richard Lee, Google's Global Head of Marketing, Games and Media & Entertainment Industries, unpacks how AI is reshaping marketing, particu...Show More