The Public Relations Podcast
1) PR is changing: Pay attention to the news
PR is changing, and you can see it in the news stories.Cut through the staggering amount of noise in the marketing and PR space and you start to spot a few items that show a genuine shift in the way t...Show More
2) AI Insight: How PR teams actually use AI without breaking trust or quality
NOTE: This was recorded in late October 2025AI is already inside the tools you use. Waiting it out is no longer an option.In this episode, I speak with Karen Sutherland, author of Artificial Intellige...Show More
AI Insight: How PR teams actually use AI without breaking trust or quality
14:44 | Dec 17th, 2025
3) AI Insight: How to use it in PR without destroying trust
AI is already inside every corner of PR and comms, but very few teams have real safeguards in place. In this episode, I sit down with Dr Lukasz Swiatek from UNSW (The University of New South Wales) to...Show More
4) How do you get a comms job (or a better job) in 2025?
I’ve been getting a lot of messages lately from people asking the same thing: “How do I get a job or a better job?"So far in the podcast, I've tended to focus on campaigns people are running, but I al...Show More
5) Is "AVE" dead in PR?
"Advertising Value Equivalents" are supposed to be dead, yet CFOs keep asking for them. Meanwhile, clients want backlinks, CMOs want digital metrics, and AI is rewriting the measurement rulebook daily...Show More
6) What really happened when Jimmy Kimmel was axed?
Do you think they ever really cancelled Jimmy Kimmel?Or was it a smart PR move to kill a firestorm?Put the politics aside for a second.Here’s what happened:- - Jimmy Kimmel made comments about Charlie...Show More
7) Case Study: Keeping the media interested
“I never planned to become a campaigner…”That’s what George told me.He’s a sports reporter. A good one.But then he tragically lost six-week-old baby.And suddenly, George found himself in the national ...Show More
8) Set clear goals - A campaign without them could go anywhere.
Season 9 of The Public Relations Podcast is underway.Soft launch this time. No big fanfare. Just notes from the front line of comms.People I’m helping. Conversations I’m having with other comms pros. ...Show More
9) Report: How to write Press Releases with AI
Here is the full version.Helen Barnett (a former UK national news editor) and myself recently tried to use AI to turn a corproate story into something the mass media would use. It wasn't always easy b...Show More
10) How to make an AI press release catch an editor’s attention.
Interested in this topic?Then join me and Helen Barnett, a former editor at a national UK newspaper, in this special episode of the podcast.Helen and I (I'm a former radio news editor) try to find the...Show More