Intercom on Marketing Podcast
1) Chapter 13: Marketing your product to new customers
Too often we blow the marketing budget on acquiring new customers – only to ignore them as soon as they sign up. In reality, the best marketing strategies drive not just sales, but also long-term cust...Show More
2) Chapter 12: How people buy your product
Every business should have an active interest in why people buy their products and the situations people find themselves in before they become customers. Do that, and you'll understand why you need ma...Show More
3) Chapter 11: So you want to build a brand?
It’s easy to have a highly data-driven view of everything you do and overlook hard to measure things like brand. This leads to a tunnel-vision focus on optimizing funnels and growth hacking button col...Show More
4) Chapter 10: Life after launch – learning and iterating on your marketing
When you ask people what product marketing is, the first thing that comes to mind is usually product launches. This is a fundamental misunderstanding of the role of product marketing. Launches are the...Show More
5) Chapter 9: Mastering a successful product launch
Product launches are exciting – culminating with the rush of joy and fear as you finally share your creation with the world. More importantly, launches are one of your best opportunities to drive bran...Show More
6) Chapter 8: Prioritizing product announcements
Thanks to SaaS, there are more features to talk about on a constant cadence. The challenge then becomes, which things do you shout about? With more opportunities, it’s tempting to shout about each and...Show More
7) Chapter 7: Marketing for growth and survival
A lot of businesses fail because they’re simply not good at acquiring and retaining customers. That's where demand generation comes into play. Here's our guide to getting started.
8) Chapter 6: Meet now, conquer now
When you’re just starting up, other than knocking on someone’s front door, events are the most targeted, proactive and personal way you can meet the people you need to meet. Do them well, and you turn...Show More
9) Chapter 5: Content, then marketing
The usual content marketing approach is to make people want to read the things you’ve already written. We knew writing things that potential customers already wanted to read would be easier, and we sc...Show More
10) Chapter 4: Getting word of mouth for your startup
There’s a misconception that word of mouth is a mystical force that’s out of your control. Sure, you can’t control what words come out of whose mouths, but you can encourage people to say the right wo...Show More