Marketing O'Clock - Your Weekly Digital Marketing News Podcast
1) Loyal-Tea: New Google Ads Features are Steeped in Rewards
New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Al...Show More
2) Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers
This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands...Show More
3) Cart-iologist: Google Ads Examines Your Data Heartbeat
This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are ...Show More
4) Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists
This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plu...Show More
5) Ai Max is Making Headlines….Really Long Headlines
This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta a...Show More
6) Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max
This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new...Show More
7) Add to CartGPT: The Future of Shopping... for a Fee
This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s reca...Show More
8) Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery
This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously ...Show More
9) Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town
Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. ...Show More
10) Study Abroad… Match. New Broad Match Experiments Coming to Google Ads
This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offer...Show More