Marketer + Machine Podcast
1) Benchmarketing Series: The DNA of a Successful Marketing Campaign
As 2019 winds down, and as we get ready to welcome a new decade, biohacking, “DIY biology”, transhumanism, genetic engineering, and biotechnology are exploding in interest, and more people than ever a...Show More
2) Benchmarketing Series: Why Benchmarketing Requires a Strategic Dashboard & Dynamic Reporting
A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you with insights and data that reinforce marketing’s v...Show More
3) Benchmarketing Series: Trailer
We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization. But marketing doesn’t have to be like this. With all of the tools and data available to us, it’s t...Show More
4) Time to Value Series: Has Martech Adoption Gotten Out of Hand?
Technology. AI. Software. Vendors. Providers. Research. Adoption. Implementation. Customer Experiences. Expectations. Investment. Resources. BLEH! From fear of the unknown to tech overload to widespr...Show More
5) Time to Value Series: How Does Data Drive Shorter TTV for E-Commerce and Retail?
Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or adding new point tools to your existing stack, it can be challenging to understand h...Show More
Time to Value Series: How Does Data Drive Shorter TTV for E-Commerce and Retail?
30:53 | Nov 13th, 2019
6) Time to Value Series: Why TTV Matters So Much
On average, it takes 90 days or more to activate marketing strategies using new technology. A financial quarter contains, on average, 66 days. So, marketers have just 66 days to impact business result...Show More
7) Time to Value Series: Trailer
Welcome to the next series of Marketer + Machine where we will explore an often neglected topic: time-to-value. That is, how long you have to wait to get through all the setup and implementation befo...Show More
8) AI Series: Using AI to Escape the Marketing Matrix
With AI, marketers are able to predict dozens of metrics like CLV, likelihood to purchase, and overall revenue. It gives us the ability to unlock new dimensions of our database, to go from being react...Show More
9) AI Series: Using AI to Go from Reactive to Proactive Marketing - Use Cases & The Future
In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligenc...Show More
10) AI Series: The State of AI Marketing for B2C E-commerce
Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so muc...Show More