Marketing IQ Podcast
1) 38. Beth Gleesing, ART 64 + Discover Wauwatosa
Episode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing...Show More
2) 37. Mike Desisti on Photojournalism Ethics + Award-Winning Photos
Episode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal-Sentinel. The award-winning photojournalist shares his insights on how photos and images can ...Show More
3) 36. Scott Winklebleck, Website Design Trends + Tajin on Melon
Episode 36 features Scott Winklebleck, B+L interactive director. Some website design trends emerged in 2022 and 2023, but not all of them are good. Scott shares industry insights on which ones should ...Show More
4) 35. Dick Knapinski, EAA AirVenture Oshkosh + PR's 3rd Party Endorsement
Episode 35 features Dick Knapinski, the director of communications for Experimental Aircraft Association (EAA). Want to know how EAA pulls off a 600,000+ person event in Oshkosh, Wisconsin every July?...Show More
5) 34. Foul Mouth Creative + Advertising that Sticks with You
Episode 34 (part 2 of ep. 33) features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 2, Jourdan (a former B+L intern) and Rachel...Show More
6) 33. Foul Mouth Creative + Being a Complex, Weird, Wild, Wonderful Human
Episode 33 features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 1, Jourdan (a former B+L intern) and Rachel share their journe...Show More
7) 32. DJ Shawna, Milwaukee Bucks + Sharing Love
Episode 32 features Shawna Nicols, better known as DJ Shawna. The official DJ of the World Champion Milwaukee Bucks shares her journey as a former basketball player who wanted to keep the audience che...Show More
8) 31. Martin Moore, Becoming an Influencer + Koss
Episode 31 features Martin Moore, filmmaker and director for Koss. But he's so much more. A former mechanic, Moore's photography passion led to bigger and more creative endeavors. Learn more about how...Show More
9) 30. B+L making moves during COVID
In episode 30, B+L VP/Director of PR & Social Media Andy Larsen discusses trends in the marketing world that have taken shape throughout the COVID pandemic, as well as a big move made by B+L. Listen ...Show More
10) 29. Framing Brand Messages + Dhavan Shah
Episode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election season and in the middle of a pandemic, framing message...Show More