Content Lab Podcast
1) How much does marketing news really matter?
As an inbound marketer, what marketing news matters to you ... if any? And how can you even tell the difference?
2) They Ask, You Answer and diversity, equity, and inclusion
The core thrust behind They Ask, You Answer is that buying behavior has changed a lot in the last 10 to 15 years. On top of that, however, the pool of your ideal customers is a lot more diverse than e...Show More
3) What the heck is going on with all the Google updates?
In less than 2 months, Google has rolled out six different updates. Is Google trying to hurt us content marketers? (Also, during the conversation, I made a mistake. I inadvertently said the new pag...Show More
4) Realities of outsourcing content for inbound marketing
Let's say you want to get started with inbound marketing and creating the content you need to establish yourself as the No. 1 authority in your space about what it is that you do or sell. However, the...Show More
5) How to get started creating video
When I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for... someone (anyone) who wasn't me. Clearly, today ...Show More
6) Creating content your buyers will love
We're all in the business of attracting our ideal buyers through our content. But how do you actually make the right people fall in love with your words?
7) 'Dumbing down' your content isn't dumb
When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.
8) Why personality in content is profitable and how to do it
Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?
9) Writing about competition in content
You need to create content about your competition. But how do you do it in a way that makes sense and doesn't feel... awkward?
10) Unexpected 2020 lessons and resolutions for 2021
Oh, what a decade this year has been, am I right?