Marketing on Tap Podcast
1) Episode 35: Facebook Moderators - Zuckerberg's Dirty Secret?
Facebook is in the news again, for all the wrong reasons. An article on The Verge shares the story of one of Facebook's content moderation sites, and how having to watch horrific videos all day is tak...Show More
2) Episode 34: LUSH & CrossFit Dump Facebook. Should You?
With the news that CrossFit are deleting their accounts on Facebook and Instagram, the multi-national brand is just the latest in a growing number of brands pulling, or deleting, their social media ac...Show More
3) Episode 33: Customer Lifecycle - Bending the Journey
When it comes to the customer lifecycle, a lot of marketers and businesses are still only thinking in the linear - find an audience, look to attract them, sell a product/service, and done. But this mi...Show More
4) Episode 32: Loyalty or Affinity? Get With the Program!
When it comes to loyalty and/or affinity programs, many businesses and brands are still missing the mark. Too many go for short-term thinking, and offer discount after discount to get customers into t...Show More
5) Episode 31: Social Influencers - Strategy or Tragedy?
Social influencers, and influencer marketing in general, are once again under the microscope as media publications share articles that are split into two trains of thought. The first is that social in...Show More
6) Episode 30: Encrypted Messaging - Facebook No More?
In a stunning about turn, Mark Zuckerberg published a privacy manifesto that essentially changes Facebook as we know it. By moving to end-to-end encrypted messaging, the public newsfeed that everyone ...Show More
7) Episode 29: Cause Marketing - Do Consumers Care?
As both Nike and Gillette have shown in recent months, cause marketing is becoming an increasingly core part of a brand's marketing strategy. From societal and political issues and more, businesses ar...Show More
8) Episode 28: Streaming Wars - Netflix and Chill
With Disney's streaming service about to launch, and other platforms either already in the streaming game or about to enter it, how much of a threat is this to Netflix, and what does it means for user...Show More
9) Episode 27: Boycott Marketing: Wendy's and Marvel/DC
Fast food chain Wendy's is facing major backlash on social media at the moment, due to their refusal to join the Fair Food Program, that offers human rights and protection from abuse for farm workers ...Show More
10) Episode 26: Social Media Addiction - Marketing's Downfall?
As research continues to show, social media addiction is a growing problem, and one that's causing serious problems when it comes to our mental and physical health. But whose responsibility is it to f...Show More