The Takeover Podcast
1) Episode 25: COVID-19 and How to Serve Your Customers Well
COVID-19 (Coronavirus) is causing massive disruption to our economy and causing many to experience panic, doubt, and paralysis. Our job as leaders in the industrial supply chain is to approach the sit...Show More
2) Episode 24: The Case for Local Industrial Distributors
If you're a local, independent distributor, sometimes it can feel like the walls are closing in. From online retailers to global brands, the competition is fierce. The water may be red with blood, but...Show More
3) Episode 23: Distributor Sales Reps of The Future
Industrial distributors who fail to deliver an omnichannel sales and marketing experience may soon go the way of the dinosaur. Today, it's more important than ever for traditional sales reps to utiliz...Show More
4) Episode 22: Clarify Your Message with Better Storytelling
What if I told you that your customers don't always purchase the best products at the best prices? In fact, nine times out of ten, suppliers are chosen based on how well they communicate the value the...Show More
5) Episode 21: Failure to Launch Your eCommerce Website
Every industrial distributor knows eCommerce should be an important part of their business, but very few can actually get the boat out of the harbor, and even fewer can say that eCommerce sales accoun...Show More
6) Episode 20: Top Secret Catalog Marketing Strategies for Industrial Distributors
How do you retain and grow your existing business while simultaneously attacking new markets and customer segments? The answer is an old-school sales tool with a new-school twist. In this episode of t...Show More
Episode 20: Top Secret Catalog Marketing Strategies for Industrial Distributors
38:00 | Aug 17th, 2019
7) Episode 19: How to Choose The Right eCommerce Platform
Should you use an open-source, bolt-on, or specialty platform for your eCommerce website? The myriad of options available to industrial distributors today is both a blessing and a source of frustratio...Show More
8) Industrial Marketing 101 eCommerce Master Class
Many independent distributors are at a crossroads when it comes to eCommerce. What's going to happen if you do not adapt now to new buyers, new technology, and new expectations for your traditional B2...Show More
9) How to Build an Internal Marketing Team
What does it take to execute an elite marketing program in-house? In this episode, we're going to discuss the best practices for building an internal marketing team as well as when and how to outsourc...Show More
10) How to Build a Digital Customer Journey
How are you going to survive the generational shift in buying behavior? One answer is to build a digital customer journey using simple marketing tools and strategies that anyone can execute. The goal ...Show More