Smarter Building Materials Marketing Podcast
1) How a Commercial Window Manufacturer Grew 30% with Tech & Alignment
INTUS Windows designs and manufactures high-performance windows and doors for commercial and multifamily projects. On this episode of Smarter Building Materials Marketing, Beth PopNikolov sits down wi...Show More
2) How Market Intelligence is Helping a Luxury Brand Break into the US Market
EuroCave invented the first wine cabinet nearly 50 years ago. Now the company is using market intelligence to launch Goguette, a design-forward brand built for modern wine lovers in the U.S. Camille ...Show More
3) How a PE-Backed Home Services Brand Scales with Speed and Precision
Marketing in the home improvement industry is evolving fast—but consumers still want what they’ve always wanted: speed, clarity, and convenience. On this episode of Smarter Building Materials Market...Show More
4) BOXABL’s Big Bet on Affordable Housing
What does it take to create a brand-new product in the home building space — and scale it from idea to IPO? On this episode, Beth PopNikolov talks with Galiano Tiramani, co-founder of BOXABL, about th...Show More
5) How a Leading Fireplace Brand Helps Builders Sell More Homes
Homebuyers don’t fall in love with square footage—they fall in love with moments. In this episode, we explore how one often-overlooked product category can help builders sell more homes. Kurt Stauffac...Show More
6) Solving for Cost, Labor, and Speed in Modular Construction
How do you bring clarity, consistency, and energy to a category still fighting for mainstream adoption? In this episode, Beth and Zach sit down with Audree Grubesic—Offsite Construction ambassador and...Show More
7) How Oldcastle Blends High-Tech Marketing with High-Touch Relationships
What does it take to lead growth inside one of the most recognizable names in building products? Beth sits down with Jenny Nail, Chief Revenue Officer at Oldcastle APG, to explore how the brand has ...Show More
8) How Modular Leaders Leverage Social Media as a Revenue Driver
What do you get when you put four outspoken leaders from the modular world on one mic? A very honest, very unfiltered conversation about what actually works when it comes to social media, sales, and b...Show More
9) 3Form’s Digital Strategy to Build Pre-Sale Brand Equity
How do you serve a customer who wants to be hands-on and self-serve—but still expects a high-touch experience when it counts? In this episode, Beth talks with Karli Slocum, Vice President of Marketing...Show More
10) Selling Smarter: How to Master Value-Driven Building Materials Sales
What happens when market conditions shift and your team has to learn how to sell again? In this episode, Beth talks with Bradley Hartmann, CEO of Bradley Hartmann & Co., about how to train sales teams...Show More