In the Making

Why are package designers rethinking the box?

In the Making ›

23:31 | May 24th, 2021

1 recommendation

Do you keep your iPhone boxes—or toss them? This simple question sparked a heated debate on Twitter earlier this year that, at its heart, is really about the role that the design of packaging plays in...Show More



Recommendations

epekilis recommended:Sep 4th, 2021

Do you keep your iPhone box? The changing role of packaging in a post-bricks & mortar retail world of deliveries and online unboxings. Apple apparently has an FTE in their packaging department whose job it was to slide those box samples in and out for months on end to select the design with the ab...Show More

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