Breaking Through The B.S. Podcast
1) 041 - The “Mountain Into A Molehill” Approach To Problem Solving
When it comes to problem solving… can you make a molehill out of a mountain?The fact is, problems don’t always need an over the top, complicated or convoluted solution. The size of the solution doesn’...Show More
2) 040 - Marketing Assets
What is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get. Like any type of asset, a marketing asset needs to give you a return on i...Show More
3) 039 - Advice To Our Younger Self - Rae
Have you ever wished you could turn back time and give your younger self some advice that would change your life? If you could… what would you “Cher” with yourself? It’s Rae’s turn to read her inspir...Show More
4) 038 - Advice To Our Younger Self - Pauline
Have you ever wished you could go back in time and give your younger self some advice that would change your life? If you could… what would that advice be? When Pauline and Rae were approached to cont...Show More
5) 037 - User Experience Secrets from Disneyland
Think Disneyland is just for kids? Here’s what business owners, marketers and copywriters can learn about marketing and user experience from the happiest place on earth!Listen in as Pauline and Rae sh...Show More
6) 036 - The Lost Art Of Emotional Connection Through The Written Word
It’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to them?Of course you can! But before you write a sin...Show More
7) 035 - The Copywriter Battle Royale And Why A Lot Of Copywriters Are Full Of Crap!
A lot of copywriters are full of crap! There we said it! They run around giving newbies to the industry information and advice that can actually slow down their career. They passionately tell these im...Show More
035 - The Copywriter Battle Royale And Why A Lot Of Copywriters Are Full Of Crap!
22:27 | May 22nd, 2019
8) 034 - How To Get Out Of A Writer’s Funk
Every now and then we fall apart… and that’s OK. We all fall into a funk from time to time. But the trick is to not stay there and get out of it as soon as you can. In this episode, Pauline and Rae sh...Show More
9) 033 - Mentor: Do You Really Need One And How Do You Pick A Good One
Having a mentor can seriously speed up your success… but only if you choose the right one. If you choose a bad mentor, they can slow you down. And in extreme cases, they can make you want to give up c...Show More
10) 032 - The BS of Writing
Writing is hard, right? Wrong! Writing can actually be a lot of fun. But to enjoy writing, you need to get past a bit of B.S. … Actually you need to breakthrough a lot of B.S.Listen in as Pauline and ...Show More