The Storytelling Lab Podcast
1) What Happens When YOU Become the Story with Elton Anderson, Jr.
“Every time you press upload, you’re telling the universe this is your part in the grand scheme.” — Elton Anderson, Jr.What if your content wasn’t just a creative outlet, but a mirror for your transfo...Show More
2) The Real Reason Your Brand Feels Disconnected with Rain Bennett
“If your company doesn’t know the story that it’s helping to tell, no marketing campaign is going to save you.” — Rain BennettMost businesses mistake their vision for a quarterly goal or a financ...Show More
3) The Billion-Person Mission That Started With Bankruptcy with David Meltzer
“I was made from mistakes. I was promoted, protected, loved, and perfected by them.” — David MeltzerAfter losing $100 million and hitting rock bottom, David Meltzer rebuilt his life and his business a...Show More
The Billion-Person Mission That Started With Bankruptcy with David Meltzer
26:47 | Dec 15th, 2025
4) How a Local Utility Company Became a Storytelling Powerhouse with Krystal Phillips
“It’s not just about keeping the lights on—it’s about building a relationship with the people at the end of the line.” — Krystal Phillips, JO-EMCStorytelling isn’t just for trendy brands or startups.I...Show More
5) Storytelling That Builds Trust Across Any Organization with Salvatore Manzi
“A shared narrative means everyone in the organization is speaking about the story in the same way.” — Salvatore ManziIf every person on your team is telling a different version of your brand story, y...Show More
Storytelling That Builds Trust Across Any Organization with Salvatore Manzi
55:02 | Dec 1st, 2025
6) How to Use Storytelling to Fuel a Content Engine with David Ebner
“A message map is the most underutilized resource for marketers.” — David EbnerWhat if the reason your marketing isn’t working has nothing to do with the content itself, but everything to do with the ...Show More
7) How Personal Stories Build Public Trust in Just 7 Minutes with Aaron Calafato
“The shortest distance between two souls is a story.” — Aaron CalafatoAaron Calafato doesn’t just teach storytelling—he lives it. In this episode, we dive into what it really means to lead with story,...Show More
How Personal Stories Build Public Trust in Just 7 Minutes with Aaron Calafato
1:09:45 | Nov 17th, 2025
8) Building a Narrative Operating System that Scales Your Business
“A story is a single arc of transformation. A narrative is the thread that connects them all.” — Rain BennettMost businesses think their biggest challenge is marketing. But what if the real issue is s...Show More
9) How the Soundtracks of Our Lives Shape who We Become with Patrick Hicks
“If it makes me curious, then maybe it’ll make someone else curious too.” — Patrick HicksWhat started as a 30-day content challenge became a storytelling movement powered by rock, raw honesty, and cur...Show More
10) Interviewing as a Tool for Trust, Healing, and Human Connection with Wil Weldon
"Interviewing is not about taking something—it's about helping them be more of who they are." — Wil WeldonWhat if the key to more powerful storytelling lies not in your editing skills—but in your abil...Show More
Interviewing as a Tool for Trust, Healing, and Human Connection with Wil Weldon
51:34 | Oct 20th, 2025