Intended Consequences Podcast
1) 051: The End of Interesting: AI in Experimentation with Deborah O'Malley
In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myth...Show More
2) 050: Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam
Join us for "Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts," a dynamic session exploring AI’s transformative role in eCommerce marketing. Discover how ChatGPT leverages emot...Show More
3) 002: Two Guys on Your Website: The Surprising Link Between CRO and SEO
Google’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel ...Show More
AUDIO REMOVED: The podcast creator has removed the audio for this episode.4) Two Guys on Your Website: The Different Conversion Optimization Techniques You Should Consider
Conversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B t...Show More
5) 049: SEO and CRO Working Together with Jason Fisher
Jason Fisher is a search engine optimizer who understands the value of having pages that convert well. He takes us through his strategy of bringing qualified search visitors to our site and then turni...Show More
6) 048: What The Data Says About Podcasting | Rob Walch
What would it look like if you could give your digital brand a human voice? On today’s Intended Consequences, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast ...Show More
7) 047: What The Data Says About Turning Marketing Leads Into Sales | Sammy James
Sales is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads,...Show More
047: What The Data Says About Turning Marketing Leads Into Sales | Sammy James
45:58 | Jul 15th, 2020
8) 046: What Data Tells Us About Email | Liz Willits
After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversation...Show More
9) 045: Why Marketers Struggle and What to Do About It | Erin Collis
Erin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well). Most marketers are holding dozens of ideas in their minds, many of wh...Show More
10) 044: Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie
People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@...Show More
044: Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie
35:11 | Jun 24th, 2020