Cyber Beat - the éclat Marketing Podcast
1) Episode 13 - Aligning your PR and marketing with your cyber security channel
Neil Langridge, marketing director at e92plus, joins us to share some advice on how vendors can connect their PR and marketing activity with their channel partners
Episode 13 - Aligning your PR and marketing with your cyber security channel
25:43 | Sep 29th, 2020
2) Episode 12 - Adjusting your cyber security go to market for the COVID-19 pandemic
Go to market consultant Ken Rutsky joins us to discuss how cyber security vendors should be adjusting their marketing and PR messaging during the COVID crisis.
Episode 12 - Adjusting your cyber security go to market for the COVID-19 pandemic
21:26 | Aug 20th, 2020
3) Episode 11 - How to launch research projects that deliver results across PR and marketing
Sapio Research Managing Partner Jane Hales joins us to share practical advice on creating research projects that will deliver results across PR and marketing.
4) Episode 10 - New management, teambuilding in the lockdown, and the future
éclat Deputy Managing Director Robin Campbell-Burt discusses taking on management just before the lockdown, teambuilding and communication while remote working, and éclat's focus on powerful integrate...Show More
5) Episode 9 - Thought leadership and channel activity during COVID-19
Justine Cross, Director of EMEA Channels, joins us to discuss the importance of thought leadership in the channel, as well as successful channel activity during the COVID-19 crisis.
6) Episode 8 - What do journalists want during the lockdown?
Berenice Baker, senior editor at the Verdict Group, joins us to discuss how to best work with journalists during the COVID-19 lockdown.
7) Episode 7 - Breaking news and the art of the rapid response
Major cyber stories news stories seem to be breaking every few days - but how can you get involved in the story? Join the éclat team as we discuss managing breaking news.
8) Episode 6 - Creating content that works for journalists
This episode I welcome veteran writer, editor and broadcaster Stephen Pritchard on to the show to discuss how PRs can create content that journalists can really use.
9) Episode 5 - Recruiting in cyber security PR
This month I'm joined by two of our junior account executives to discuss their experiences of joining éclat and how PR agencies can support new recruits.
10) Episode 4 - Interviewing freelance journalist Jane Bird
Veteran freelance business and tech journalist Jane Bird joins us to share her insight on creating and pitching a hit cybersecurity story.