Discussion in Digital Podcast
1) Discussions in Digital: Surveying the brand-building landscape
Two brand experts discuss challenges that the digital age brings to marketing.
2) Discussions in Digital: Surveying the brand-building landscape
Building a brand in the digital age is forcing companies to innovate like never before.
AUDIO REMOVED: The podcast creator has removed the audio for this episode.3) Discussions in Digital: Influencer marketing is ready for its close-up
Two of the top growth marketing leads give their take on influencer marketing.
4) Discussions in Digital: Influencer marketing is ready for its close-up
Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.
AUDIO REMOVED: The podcast creator has removed the audio for this episode.5) Coping with the new normal in marketing agency relationships
What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.
AUDIO REMOVED: The podcast creator has removed the audio for this episode.6) Coping with the new normal in marketing agency relationships
Outsource or insource?
7) What's a marketing ecosystem and what does it mean for marketers?
Rethinking marketing’s role
8) What's a marketing ecosystem and what does it mean for marketers?
As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKins...Show More
AUDIO REMOVED: The podcast creator has removed the audio for this episode.9) Moving B2B companies into the digital world
Finding value in digital
10) Moving B2B companies into the digital world
Digital has already had a big impact on B2B companies. So where does the value lie?
AUDIO REMOVED: The podcast creator has removed the audio for this episode.