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Discussion in Digital

McKinsey Marketing & Sales

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Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great...Show More


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23:34 | Jun 22nd

Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.
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19:11 | Dec 7th, 2018

What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.

17:59 | Feb 27th, 2018

As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKins...Show More

19:39 | Sep 8th, 2017

Digital has already had a big impact on B2B companies. So where does the value lie?
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