I Think I Need Marketing Podcast
1) Marketing With a Cause: Understand Mission and Non-Profit Marketing
Finding ways to give back in business can be highly rewarding, but what if your business made giving back a part of its brand and incorporated it into its marketing? Mission marketing not only embrace...Show More
2) Video Marketing: Beyond Lights, Camera, Action!
Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexi...Show More
3) How to develop a professional marketing campaign
Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines. What are the steps involved with this process and how can you apply it to your own ma...Show More
4) Driven by Data: Using Analytics to Improve Marketing's ROI
One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales. Fortunately today's marketing programs can employ marketing analytics t...Show More
5) Digital Marketing: the rapidly changing tools in marketing today
Digital marketing has dramatically changed how we promote our businesses and interact with potential buyers in recent years, but is it a right fit with every business? In this episode, host Bonnie Tay...Show More
6) Becoming Number 1 in 10,000: Understanding Advertising
When the average person sees between 4,000 and 10,000 advertisements every day, how can your business stand out? Through a strategic marketing process! In this episode, host Bonnie Taylor explores the...Show More
7) Socially connected: understanding social media marketing
Social media is one of the most talked about marketing communications tools today, but finding success isn't as easy as 1-2-3 post. In this episode, host Bonnie Taylor explores social media's role wit...Show More
8) How much spend is enough? Setting your marketing budge
If the saying, 'you have to spend money to make money,' is true, then setting your marketing budget is one of the most important tasks in business. In this episode, host Bonnie Taylor explores marketi...Show More
9) Spread the word: effectively communicating your marketing message
Marketing communications, the hardworking connector and messaging system in all successful marketing programs, is the clear path for developing a relationship between your business and its buying audi...Show More
10) Choosing the right marketing tools for your program
Choosing the right tools for any marketing program is a balancing act between how many and which buyers you'd like to reach and how much money you can realistically spend. Select the wrong marketing t...Show More