MarCast Podcast
1) Episode 15: Trent Innes – Xero (part one)
An episode with a difference. MarCast speaks with Trent Innes, managing director Australia and Asia at Xero. Dave and Trent chat: Expansion from a NZ startup; perspectives on marketing from an MD; how...Show More
2) Episode 14: Sholto Douglas-Home – Hays (part two)
Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching m...Show More
3) Episode 13: Sholto Douglas-Home – Hays (part one)
Find and engage – the art and science of recruitment marketing.Marketing editor Ben Ice speaks with Sholto Douglas-Home, global CMO at Hays. Ben and Sholto discuss: Sholto's role in the C-Suite at Hay...Show More
4) Sarah Prescott – Thankyou (part two)
Marketing at start-ups with a PR & comms background. Dave and Sarah chat: Is marketing a department or a mindset?; Sarah's career background and experience of moving from PR and comms in automotive, t...Show More
5) Sarah Prescott – Thankyou (part one)
Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of lau...Show More
6) Amanda MacMillan – Nufarm (part two)
A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments; transferable strategies; marketing playbook; listening and research; synergies and brand evolut...Show More
7) Amanda MacMillan – Nufarm (part one)
Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, s...Show More
8) Episode 8: Sarah Murdoch – Jurlique (part two)
Where art and science collide. In part two of Dave’s chat with Sarah Murdoch, global marketing director at Jurlique, the pair discuss: Sarah’s experience in China, how that market differs and how it i...Show More
9) Episode 7: Sarah Murdoch – Jurlique (part one)
Interesting origins and brand story. Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that rel...Show More
10) Episode 6: Ben Hill - Bega Cheese (part two)
Business growth, big retailers and the future. Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audienc...Show More