Economics For Business Podcast
1) Graceann Bennett: Brands Are Value-Generating Assets, Marketing Is Just Tactics
Graceann Bennett has devoted her career and her research agenda to furthering the science of brand building.
Graceann Bennett: Brands Are Value-Generating Assets, Marketing Is Just Tactics
0:00 | Mar 28th, 2023
2) Steven Blustein: A New Structure Of Production—The Plug-in Entrepreneurial Network
Hunter Hastings interviews Steven Blustein.
3) Lipton Matthews: A 5-Way Global Perspective on Innovation and Entrepreneurship in the USA
Entrepreneurship and innovation are the keys to economic growth and higher standards of living.
4) Business Learning From 199 Episodes
Here is a headline summary of what we’ve learned in our first 199 episodes.
5) Bartley J. Madden: Value Creation Principles
Value for customers is the purpose of all entrepreneurial business. Firms big and small must know, follow, and adhere to the principles of value creation.
6) Catherine Kaputa: The Brand of You
Catherine Kaputa makes the case that individuals should invest in themselves as brands.
7) Tom Malengo on Brandjectory, An Innovative New Platform for Launching and Growing Entrepreneurial Businesses
Tom Malengo established a platform called Brandjectory to solve the problem of how to build an investor-ready business.
8) Dr. Ella F. Washington: The Very Strong Business Case For Diversity
Dr. Ella F. Washington joins Economics for Business to make the business case for diversity.
9) Jared Wall: How a Courageous Entrepreneur Enters a Formative Market
Entrepreneurs provide the new energy and new initiative to create markets where previously they didn’t exist.
10) Jessica Fialkovich On The Business Of Selling Businesses
Every business should have an exit plan in mind from Day 1. Hunter Hastings interviews Jessica Fialkovich, who helps entrepreneurs get the most from selling their business.