CMO Conversations with Tricia Gellman Podcast
1) Why Community Is the Key to Growing Demand for Your Business with Hopin's Anthony Kennada
What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. Anthony Kennada (Hopin’s CMO), experienced...Show More
2) Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant
Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.Yes, you read that right.Beginning her career in sales, carrying a bag, and working h...Show More
3) Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada
What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. Anthony Kennada (Hopin’s CMO), experienced...Show More
4) Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello
Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend an...Show More
5) How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit
How do you know what your customers want? It’s not a guessing game, and Swan Sit knows this best. Building out digital marketing programs at companies like Estee Lauder, Revlon, and Nike, no...Show More
6) [Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)
This week, we’re throwing it back to one of our favorite episodes with First Advantage’s head of global marketing, Katharine Mobley. In this episode, Katharine talks about how she rebuilt the FADV bra...Show More
7) Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele
Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand & Marketing Strategy at Splunk, and before that he was VP of Platform Product Marketi...Show More
Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele
34:45 | Jul 1st, 2021
8) What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch
There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at once an...Show More
9) Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal
We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle t...Show More
Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal
50:12 | Jun 3rd, 2021
10) This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)
Sometimes it can seem like the role of the CMO is just an impossible list of expectations for one person to carry out. And sometimes, CMOs find out what is really expected of them AFTER they join a ne...Show More
This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson)
28:59 | May 20th, 2021