The Agile Brand with Greg Kihlstrom Podcast
1) #764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital
What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know? Agility requires more than just rapid execution; it demands a real-time, nuanced underst...Show More
2) #763: Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation
Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows,...Show More
3) #762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy
With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapt...Show More
4) #761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing
What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your custom...Show More
5) #760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ability to pivot, but the intelligence to know *when...Show More
6) #759: Transcend's Phyllis Fang on personalization utilizing data privacy by design
With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth? Agility requires both adapta...Show More
7) #758: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to e...Show More
8) #757: Funnel CEO Fredrik Skantze on the evolution of marketing measurement
Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more th...Show More
9) #756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy
Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability?Agility requires a willingnes...Show More
10) #755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing
In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our mark...Show More