Nudge Podcast
1) How sights, smells and sounds alter what you buy
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste. The white can ...Show More
2) Is this famous team-building model wrong?
Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really d...Show More
3) Why (often) you're less productive in a team
Ever felt like your team isn’t pulling its weight or sat through a meeting where nothing gets done? In this episode of Nudge, Professor Colin Fisher reveals why sometimes it’s actually better to work ...Show More
4) Why AI-generated content won't move you
Most people prefer AI art until they know it’s AI-generated. Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why. --- Watch the bonus episode: https://nudge.kit.com/5fa339...Show More
5) This small change can make a politician electable
What determines who you vote for? You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth. But research shows that your choice of vote isn’t as logical as yo...Show More
6) When Schiphol Airport shredded 400 squirrels (and why no one was to blame)
Have businesses become less accountable? If something goes wrong with your flight, train, or takeaway, you’ll probably struggle to get a helpful response from someone. Today’s guest on Nudge, econom...Show More
7) Dissecting Zohran Mamdani’s winning marketing tactics
I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy...Show More
8) Did I Get It Wrong? | Revisiting Priming
A few weeks back I debunked five studies on priming. But did I get it wrong? Today’s guest on Nudge thinks I missed something. Tune in to hear consumer behaviour expert Philip Graves explain his ...Show More
9) ‘New Coke’ and the marketing blunder of the century
In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke ...Show More
10) How your brain can reveal what you buy
Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- R...Show More