Product: Knowledge — the Product Marketing Podcast
1) Words That Make Wins for Product Teams, with Ali Rakhimov
Product manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks f...Show More
2) The Psychology of Premium Product Pricing: What Makes Buyers Pay More
Why do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge, Laurier Mandin unpack...Show More
3) The Missing Link Between Great Products and Great Sales, with Heather Inocencio
Building great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers d...Show More
4) Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett
The path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inven...Show More
5) Making Customers Say, “I Need That” – The Art of Irresistible Products
In this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, La...Show More
6) Cracking the Conversion Code for your Product, with Chris Smith
It can be infuriating when your marketing efforts get zero traction. Wouldn't it be great if you could focus on activities you know will generate results? Chris Smith, cofounder of Curaytor and author...Show More
7) Getting to “Aha!” in Product Validation, with Darshan Mehta
Would you prefer to learn before launch that your new product idea has flaws that will stop customers from buying? Or wait until it's built and much harder to fix? Validation research through focus gr...Show More
8) Pricing a Product for Long-Term Profit, with Dan Balcauski
Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay? Dan Balcausk...Show More
9) The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard
Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands Don't...Show More
10) Selling Products After Facebook with Maureen Mwangi
R-RRIP! That was the way we've marketed and sold products for ages, being torn apart. Facebook, Google Ads and other digital ad platforms have been hammered by consumer privacy implementations, making...Show More