Why People Buy - Part 1 - JTBD for innovative products with Alan Klement

Product: Knowledge — the Product Marketing Podcast ›

25:07 | Jul 16th, 2019

Part 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your prod...Show More