Unofficial Partner Podcast
1) UP525 What Just Happened in 2025: The Story, Event and Person of the Sports Business Year
David Cushnan and James Emmett of Leaders in Sport join Richard on the final podcast of the year to review the people, stories and events that mattered in 2025. Unofficial Partner is the leading pod...Show More
2) UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You algorithm
The shift from follower-based to interest-based algorithms around 2020-21 fundamentally changed sports content strategy. TikTok pioneered this approach, now adopted across all platforms, meaning subsc...Show More
3) UP523 The Bundle: Paramount's Relevent entry; Sky's UEFA return; Apple's MLS exit; Netflix, TNT, WTF?
The Bundle is our long running series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founde...Show More
4) UP522 Signed by Messi: What's the most valuable shirt in world football?
Today's guest is Dan Jamieson, who is chief executive and co-owner of ICONS, the world's biggest signed football memorabilia company. ICONS was founded in 1999, originally starting as an editorial we...Show More
5) UP521: Inside Edge - 'American money is IPL curious'
Inside Edge is our cricket business series with co-host Mike Jakeman. Today's guest is Venkat Ananth on the money circling the IPL franchises. Check out Venkat's newsletter and blog, State of Play. T...Show More
6) UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Trump
Olympic marketing pioneer Michael Payne discusses his book Fast Tracks and Dark Deals, exploring how sport became business through the lens of legendary figures like Horst Dassler, Bernie Ecclestone a...Show More
7) UP519 Live at Sportradar Connect: Soccer Edition, featuring Jamie Carragher
This episode was recorded at the recent Sportradar Connect: Soccer Edition event at the London Stadium in Queen Elizabeth Olympic Park. The podcast divides is in two parts. First is an onstage conv...Show More
8) UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business
Inside Edge is our series on the business of cricket, presented with co-host Mike Jakeman. Our guest is Phil Weston, head of cricket at TGI Sport, the agency owned jointly by George Pyne's Bruin Spor...Show More
9) UP517 The Mark Oliver Heatmap: Global sport's investment hotspots
Mark Oliver was the BBC's first head of strategy before creating Oliver and Ohlbaum in 1995, which remains one of the most influential media advisory boutiques in the market, with clients ranging from...Show More
10) UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
The story of Brentford is one of the most interesting and quoted case studies in European football over the last decade. The west London club been transformed on and off the pitch, from being saved fr...Show More