Unofficial Partner Podcast
1) UP513 The Bundle Live @ SPORTEL Monaco: F1 and Apple, Relevent's streamer pitch, D2C wtf?
We took The Bundle to Monaco and recorded a live podcast on stage at Sportel, the famous sports media and technology marketplace. Joining Richard and regular co-host Murray Barnett were Glen Killane (...Show More
2) UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures, Baller and TGL
Joining Richard and Matt Rogan is António Caçorino, founder & CEO of APEX, the sports fund manager known for its roster of over 70 athletes across 15 sports and 30+ leagues. Famous names attached to t...Show More
3) UP511 What Just Happened: P/E for RFL; BBC, golf and Bill Murray; The Ashes of TNT
What Just Happened - Episode SummaryRugby League's Private Equity Play: Super League Seeks Investment The Rugby Football League is in talks with private equity firms, including Lion Cap Global and Oak...Show More
4) UP510 Cause and Effect: The Sponsorship Effectiveness Revolution
We went to the London offices of Sid Lee Sport to host Cause and Effect: Why sponsorship needs an effectiveness revolution. A live recording featuring industry professionals from across the sport spo...Show More
5) UP509 Gareth Balch on the State of the Sports Economy in 2025
Today's conversation was recorded at the Two Circles European Summit which took place a few weeks ago at the Institute of Engineering and Technology overlooking the Thames, next to the Savoy. Gareth ...Show More
6) UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, flags, needles, government and the free market
This is the fourth and final episode of our series What's Sport Selling? Created in collaboration with the Redtorch research and creative agency. Today's guest is Tim Hollingsworth, who led Sport En...Show More
7) UP507 The YouTube Arguments
Guests Jen Topping and Jo Redfern critique the arguments around sport’s relationship with the creator economy, the control v chaos philosophy divide inherent in digital IP monetisation and audience bu...Show More
8) UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting
Our guest is Sam Sadi, CEO of LiveScore Group, and a regular visitor on Unofficial Partner. Last week he announced a groundbreaking new partnership between the LiveScore sports content and betting pl...Show More
9) UP505 Inside Edge - T20 Women's World Cup
This is Inside Edge, which is our cricket business podcast. Regular co-host Mike Jakeman is away this week, but our guests are Beth Barrett-Wild and Jen Vile from the ECB. Beth is the Tournament Di...Show More
10) UP504 What Just Happened: Inside IMG's farmhouse; Peter Thiel's Enhanced Games; Jamie Redknapp's new agency
Three stories from a week in the sports business. James Emmett comes fresh from the IMG-Redbird Summit. David Cushnan on what and who lurks behind The Enhanced Games. Richard on Jamie Redknapp and Ric...Show More