The CMO Podcast
1) Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions
If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, w...Show More
2) The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)
The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact. In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Rya...Show More
3) The Twin Cities CMO Roundtable: Marketing with Heart and Purpose | Featuring Best Buy, Minnesota Vikings, Mall of America and Land O'Lakes
They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands. Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming t...Show More
4) The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)
Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook... --- How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook,...Show More
5) Mike Grahl (Minnesota's Timberwolves and Lynx) | Turning Fans into a Movement
Whether it’s the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim’s guest this week on The CMO Podcast—Mike Grahl, Chief Marketi...Show More
6) Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy
We’re kicking off this week’s episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we’re coming to you from ...Show More
7) New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris Burggraeve
This week we're very excited to share with you an exciting new show we've launched this week! It’s called The Brand Builder’s Playbook…a special 8-part series created in partnership with our friends a...Show More
8) Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources)
School is back in session—and so is the CMO Podcast, live from Penn State’s Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore t...Show More
9) Colin Kelton (Vanguard) | Building a Lifetime Career
Not many CMOs can say they’ve had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old...Show More
10) Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit ...Show More