The CMO Podcast
1) Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré
At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance withou...Show More
2) Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand
When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it. Jim's g...Show More
3) Andrew Robertson (BBDO) | How to Power Up Your Organization
Some leaders talk about the power of creativity, and a select few leaders build a career proving it. Jim's guest this week is one of those. Andrew Robertson is the long-time leader of BBDO Worldwide, ...Show More
4) Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z
Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bol...Show More
Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z
53:48 | Dec 22nd, 2025
5) Kellyn Smith Kenny (AT&T) | Reinventing and Redefining Trust in Telecom
Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies. Jim’s guest this week is at the ce...Show More
6) Jenny Nelson (Audacy) | Audio’s Power to Move, Connect, and Grow Brands
Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Auda...Show More
7) The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins
From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership. ...Show More
8) Chris Brandt (Chipotle Mexican Grill) | Crafting Food with Integrity
When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and pu...Show More
9) The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)
Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more. In the seventh episode of The Brand Builder’s Playbook, hosts Jim Stengel a...Show More
10) Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable
When you think of some of America’s most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there’s one company behind them all: Georgia Pacific. And at the helm of marketing f...Show More