Creative Brief BlogCast Podcast
1) Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
Étienne Garbugli, author of "Solving Product" and "Lean B2B" shares advice for using customer research to achieve product-market fit and achieve scalable growth.
AUDIO REMOVED: The podcast creator has removed the audio for this episode.2) Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
If you’ve created an innovative product, you're automatically in danger of having your ideas stolen or copied. Patenting the features that make it unique is a common approach, but is getting, maintain...Show More
AUDIO REMOVED: The podcast creator has removed the audio for this episode.3) Positioning an Innovative New Product While Minimizing Risk with April Dunford
You can’t scale without getting your product positioning right. But what about new and innovative products, where best-fit customers and user data don't even exist yet? How do you perfect positioning ...Show More
Positioning an Innovative New Product While Minimizing Risk with April Dunford
36:32 | Oct 13th, 2020
AUDIO REMOVED: The podcast creator has removed the audio for this episode.4) The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
Patrick Renvoisé is a brain scientist who helps business leaders pinpoint the secret Buy Button inside their customer's brain. The co-author of "Neuromarketing" and "The Persuasion Code," Patrick shar...Show More
AUDIO REMOVED: The podcast creator has removed the audio for this episode.5) 5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
Taking an innovative product across the commercialization chasm is an immense challenge at the best of times. During a crisis, it becomes harder still. Yet with the proper focus, chaos may even help s...Show More
AUDIO REMOVED: The podcast creator has removed the audio for this episode.6) Why Should I Choose Your Product? with Author Ian Chamandy
Laurier Mandin talks with Ian Chamandy, co-author of "Why Should I choose you: Answering the Most Important Question in Business In Seven Words or Less," about how the principles of the most fundament...Show More
AUDIO REMOVED: The podcast creator has removed the audio for this episode.7) Creating a Product for a New Market, with Samuel Greene of ZOOM
Andreas bought a new podcast recorder for home, and it's very different from the one in our studio. On this episode, Andreas and Laurier talk with Samuel Greene from ZOOM North America about the ZOOM ...Show More
AUDIO REMOVED: The podcast creator has removed the audio for this episode.8) How to Rock Your Product’s Kickstarter with Jackson Cunningham
What are the most important elements of a standout Kickstarter campaign? How many people are involved? Where do you even begin? Jackson Cunningham joined Graphos Product CEO Laurier Mandin to talk abo...Show More
AUDIO REMOVED: The podcast creator has removed the audio for this episode.9) 12. 3 Huge Lessons Pro Sports Taught Me About Product Marketing
This is a blog post about what ice skates, hockey sticks and pucks have to do with marketing a new product. Because believe it or not, there’s a lot in common between whatever you do, and ice skates*,...Show More
10) 11. Opportunity for Success: 5 Tips to Make the Most of Podsummit III
Podcasting allows businesses and individuals to create their own globally distributed 24/7 perpetual media property all about your interest or business. So why do businesses hold off creating a podca...Show More