Destination Marketing Podcast
1) 401: Live at ESTO: Are DMO Websites Doomed? AI, Paid vs. Owned, and the Fight for Relevance
In this episode, Stuart and Adam take the stage live at ESTO to tackle two provocative topics: whether DMO websites will be irrelevant in five years and if the ROI of paid media will continue to decli...Show More
2) 400: A Live AMA Celebration of the Destination Marketing Podcast
For our 400th episode, host Adam Stoker went live on LinkedIn for the first time to reflect on the evolution of destination marketing and answer listener questions in real time. From the shift back to...Show More
3) 399: Where Marketing Meets Advocacy with Kristen Adamo
In this episode, Adam gets a masterclass in tourism leadership from Kristen Adamo, President and CEO of Go Providence. Kristen shares how her unique background in journalism and politics gives her a c...Show More
4) 398: MatPra, CMO Jam, ESTO and Our 400th Episode
In this solo episode, Adam recaps a whirlwind couple of weeks of events and shares valuable lessons for the destination marketing industry. From keynote speaking at MatPra to moderating the inaugural ...Show More
5) 397: Expanding Destination Education with Stephen Ekstrom
In this episode of The Destination Marketing Podcast, Adam is joined by Stephen Ekstrom, the co-founder and CEO of Learn Tourism. Stephen, a self-described "professional tourist" and digital nomad, sh...Show More
6) 396: Peeling Back the Layers of Visit Mesa's Viral Banana Week with Cameron Molloy and Alison Brooks
In this episode, Adam talks with Allison Brooks and Cameron Molloy from Visit Mesa about a campaign that secured national media attention and numerous awards with a budget of only $20. The team discus...Show More
7) 395: How Strategic Planning Drives Success with Danielle Hollander
In this episode, join host Adam Stoker and guest Danielle Hollander, Chief Marketing Officer at Visit Orlando, as they explore the importance of strategic planning for destinations of all sizes. Danie...Show More
8) 394: Building a Brand That Lasts with Deana Ivey
In this episode, Adam chats with Deana Ivey, President of the Nashville Convention and Visitors Corporation. Deana shares pivotal moments in her career, including taking on roles outside her job descr...Show More
9) 393: Fixing the RFP Mess: A Special Episode Featuring Destination Discourse
In this episode, Adam sits down with Stuart Butler, CMO at Visit Myrtle Beach, for a candid conversation about the broken state of RFPs in destination marketing. They unpack the structural flaws in th...Show More
10) 392: How To Secure Permanent Funding For Your Destination with Rochelle Hicks
In this episode, Adam sits down with Rochelle Hicks, director of tourism at Visit Mississippi, to uncover the secrets of securing permanent destination marketing funding. Rochelle shares her valuable ...Show More