Paid Traffic Lab Podcast
1) Getting Hacked - How to Recover After Facebook Ad Account Is Hacked
Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam. Â Highlights Getting hacked What to do if you ...Show More
2) What to Do With Your Business Now
Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.  Highlights Why you shouldn’t give ...Show More
3) TikTok Advertising Platform is Now Open
Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently. Â Highlights All about TikTok Ru...Show More
4) Growing a Business with Online Advertising
Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads. Â Highlights Paying ads Growing your business R...Show More
5) Optimizing Campaigns Across Facebook and Instagram for Balanced Traffic
Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic...Show More
6) Campaign Budget Optimization VS Non-CBO
Kevin and Spencer talk about the merits of not using Campaign Budget Optimization. Â Highlights CBO vs. Non-CBO Running CBO Campaign Budget Optimization Running small campaigns Not using CBO Benefits...Show More
7) Metrics That Matter - Analytics and Campaign Tracking
Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale. Â Highlights Understanding your analy...Show More
8) Click To Call on Facebook and Google Ad Credit Update
Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know. Â Highlights Facebook click to call Goog...Show More
9) Advertising a Local Business
Kevin and Spencer explore the click to call options in Google and Facebook Ads. Highlights Running Google ads for local businesses Showing your phone number in the ad Costs per click and conversion...Show More
10) Profiling Your Audience
Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance. Highlights Understanding your customer Getting access to Facebook page Using...Show More