Groundswell Marketing Principles Podcast
1) Politics and Marketing are losing voters
The voter/consumer doesn’t trust you or your “policy”. And you waiting until election season to tell me your policy is obsolete.
2) Marketing from your heart not your head.
I DON’T CARE ABOUT WHAT YOU KNOW... I CARE ABOUT WHAT YOU HAVE SEEN. Knowledge is boring and generic. It doesn’t help me the way your life experience helps me. It also doesn’t create connection wit...Show More
3) Love, and Marketing, is like a magic penny
When passion and ideas and life lessons come, don’t hoard them. And don’t wait for them to be perfect to think that’s what makes you valid. Share what you see so we can benefit from your life’s lesson...Show More
4) Answers live on the other side of action
We often want answers BEFORE we take action. We don’t want to invest time and money if it’s not going to work. But that’s not how life and certainty work. You have to take action first AND THEN answer...Show More
5) What is certainty and how do I find it
I DON’T CARE HOW BIG YOU ARE, OLD YOU ARE, WHAT GENDER YOU ARE, OR WHAT COLOR YOU ARE... ...when you show up in your certainty it’s sexy. It’s captivating. It’s clear. But absent of your certaint...Show More
6) Feeling who your audience is
It is critical to get clear on who your audience is. But the typical exercises can put us in our head instead of our heart and we get confused about who our audience is. But you can feel into your aud...Show More
7) Your truth will set you free... in marketing.
LEARNING MARKETING DOESN’T MAKE YOU GOOD AT MARKETING. I don’t even know how much I’ve spent over the years trying to “learn” marketing. Or the hours I’ve spent messing around with the tools of ma...Show More
8) The world is ready for women to rise
THE WORLD IS READY FOR WOMEN TO RISE... ...because we want to be heard and understood. For thousands of years the world has expanded through masculine “building” energy. Which is great. We need m...Show More
9) Conviction earns attention
Information doesn’t earn attention, conviction does. So you have to find the topics in life you have conviction for. That is what becomes the heart and soul of your marketing.
10) Your brand of marketing is an extension of you.
I DIDN’T KNOW THERE WERE SO MANY KINDS OF PEE-ERS... There must have been 20 different signs of types of pee-ers in the men’s bathroom at Jimmy John’s. Of course I had to read them all. Part of w...Show More