Winfluence - The Influence Marketing Podcast
1) What Digital Marketing Trainers Teach About Influence Marketing
As we enter 2024, I told you we were going to dial in our pursuit of changing the mindset in the influence marketing industry to help brands and agencies focus on influence, not just influencers. So w...Show More
2) What's Wrong With Influencer Marketing and What We Can Change in 2024
It’s been a minute. If you haven’t noticed, Winfluence has been on a bit of a holiday hiatus. Honestly, its a good thing for me … client work ramped up toward the end of the year and I simply didn’t h...Show More
3) Differentiating Between Influencer Agencies, Consultants and Services
When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or two and have received a number of different re...Show More
4) Cracking the Code to Gaming Influence
We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators have some of the most captive aud...Show More
5) Why Can't We All Just Get To The Point?
Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And if you said, the exploration ...Show More
6) Influencer and Creator Talent Management is Outdated and Needs a Face Lift
We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well creates. Many of them add an...Show More
Influencer and Creator Talent Management is Outdated and Needs a Face Lift
49:34 | Oct 10th, 2023
7) How One Old School Terrestrial Radio Show Remained Relevant & Ahead of the Curve
Those of you who have watched or listened to Winfluence for a while know that I got my professional start in radio. I marched myself into the local radio station at 14-years-old and said, “I wanna be ...Show More
How One Old School Terrestrial Radio Show Remained Relevant & Ahead of the Curve
49:34 | Oct 3rd, 2023
8) The Man and Method Building Content Creators into Media Properties
The evolution of a content creator is something brands and agencies see, but don’t watch. Bear with me on this for a moment. It’s like the difference in hearing something, and actually listening with ...Show More
9) Linqia's State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs
There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out there. These reports a...Show More
10) Is Talent Management About Managing Talent, or Content?
Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers or creat...Show More