DMOU: Destination Marketing Organization University Podcast
1) 172: John David • The Surprising Impact of Spectator Sports Events
Over the past 40 years, Sports Tourism has grown into a juggernaut for many destinations across North America. Most of the economic impact statistics have focused on participatory Sports Tournament ev...Show More
2) 171: Cassandra McAuley • The Powerful New Futures Study
Every few years, Destinations International commissions a study to help Destination Leadership understand, interpret and marshal the future. Called the Futures Study and conducted by MMGY NextFactor, ...Show More
3) 170: Julie Gilbert • Moving a DMO from Destination Marketing to Destination Leadership
On this edition of DMOU, we welcome Destination Door County CEO Julie Gilbert to discuss how under-managed tourism had begun to challenge the summer retreat of my youth. A half a century ago, Door Cou...Show More
4) 169: Leslie Bruce • Leading Tourism for Good
As is our custom on DMOU, we annually feature the incoming Chair of Destinations International to outline their agenda for the coming year. And Leslie Bruce does just that in this episode…but we go mu...Show More
5) 168: Mike Testa • Transforming a Government Town to a Fun Town
Sacramento is a city that had traditionally looked to meetings and conventions as its target market; after all, it is the State Capital. But Visit Sacramento CEO Mike Testa saw that as a one-trick pon...Show More
6) 167: Stuart Butler • The Bold (and Scary) Future of Destination Marketing
Stuart Butler likes to stir the pot as host of the Destination Discourse podcast. And, since joining Visit Myrtle Beach as Chief Marketing Officer four years ago, he’s been shaking up the way that des...Show More
7) 166: Zac Craig • Oklahoma City's Path to Becoming an Olympic Destination
Oklahoma City has been one of the most exciting success stories in American urban redevelopment for over 30 years. And, on this episode of DMOU, we welcome Visit OKC’s Zac Craig to share how residents...Show More
8) 165: Brad Dean • The Path from CFO to Destination Rock Star
On this edition of DMOU, we welcome the inimitable Brad Dean back to the microphone to talk about how a CFO morphed into one of the most highly regarded Destination Leaders in the Americas. We discuss...Show More
9) 164: Jim Zaleski • Leading a Small Community DMO with a Big City Mindset
We’ve shared the DMOU mic with some pretty big DMOs (Boston, Detroit, New York City, Puerto Rico, etc.). But sometimes, it’s the smallest DMOs that share truths from which we can all learn. Jim Zalesk...Show More
10) 163: Lisa Barrett • Destination Canada's Innovative Wealth & Wellbeing Index
One of the biggest challenges facing the Destination Marketing sector over the past 25 years has been how to explain what we do and why to an often skeptic public. We've often used language and metric...Show More