Lochhead on Marketing Podcast
1) 211 The Enduring Power of Positioning with Laura Ries (Part 1)
This week, we sat down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, on Follow Your Different to unpack what makes for truly powerful brand building. We thought th...Show More
2) 210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV
In a special episode from the DisrupTV studios, marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Christopher Lochhead’s latest bo...Show More
3) Have a Legendary 2025
Welcome to Lochhead on Marketing 2025! In this New Year's episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce...Show More
4) 208 Clarity in Category POV with Katrina Kirsch
On this episode of Lochhead on Marketing, we dive deep with fellow Category Pirate Katrina Kirsch into the critical importance of clarity in marketing. We explore the common pitfalls that entrepreneu...Show More
5) 207 Crafting Your Category: Fernando Labastida on the Power of Authorship in Business Success
On this episode of Lochhead on Marketing, we engage in a thought-provoking conversation with Fernando Labastida, an innovative thinker in category design and a proponent of businesses creating their o...Show More
6) 206 The One-Sentence Strategy | Pirate Jam
On this episode of Lochhead on Marketing, Category Pirates Christopher Lochhead and Eddie Yoon talk about the power of simplifying business strategies into a One-Sentence Strategy. They discuss how s...Show More
7) 205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective
On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a leading figure in category design, gives his Pirates Perspective into the critical concept that "the category mak...Show More
8) 204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective
On this episode of Lochhead on Marketing, Christopher Lochhead and Eddie Yoon dissects Apple's latest announcements from the 2024 Worldwide Developers Conference (WWDC) on an all-new Pirates Perspecti...Show More
9) 202 A Tribute to Bill Walton
On this episode of Lochhead on Marketing, I would like to share with you a very special tribute to a man who's not only a legend in the world of basketball but also a cherished friend of mine—Bill Wal...Show More
10) 202 2024 Is 1939 (Again) In America
On this episode of Lochhead on Marketing, the conversation takes a deep dive into the complex and sensitive situation in Gaza, Palestine, Israel, and the broader Middle East, and how our perception he...Show More