Mobile Presence Podcast
1) Live Streaming Is Transforming Commerce -- And Here Is How You Can Engage Shoppers
Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart ...Show More
Live Streaming Is Transforming Commerce -- And Here Is How You Can Engage Shoppers
30:56 | Aug 17th, 2020
2) Tips To Turn Your Passion For Esports Into A Career In Mobile Games Marketing
Did you ever want to follow your dreams and get paid for it? It’s what can happen when you channel your passion for playing games (and your deep understanding of what makes players tick) into architec...Show More
Tips To Turn Your Passion For Esports Into A Career In Mobile Games Marketing
31:09 | Aug 6th, 2020
3) SHEROES' Fearless Approach To Building A "Women's Internet" and Involving Brands In The Conversation
Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that f...Show More
4) Driving Desired User Outcomes And Actions By Building An App Install Engagement Flow
Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to unde...Show More
Driving Desired User Outcomes And Actions By Building An App Install Engagement Flow
28:31 | Jul 23rd, 2020
5) How BigShyft Infused Email Marketing With Personalization To Rocket Retention
Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than ...Show More
How BigShyft Infused Email Marketing With Personalization To Rocket Retention
31:28 | Jul 16th, 2020
6) Apple Kills IDFA: How Will The Fallout Really Affect Marketers?
Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wh...Show More
7) How Marketers Can Move Users Through The Customer Lifecycle And Closer To The Key Action That Generate Revenues
Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers' actions and, based on these insights...Show More
8) User-Gen Content Inspires People, And Here’s How To Make Sure Yours Gets Noticed
User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand...Show More
User-Gen Content Inspires People, And Here’s How To Make Sure Yours Gets Noticed
28:43 | Jun 25th, 2020
9) How Commerce Marketers Can Shift Messaging To Shape Demand
The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting mode...Show More
10) Marketers: Diversify Your Channels To Find Pockets Of Profit And Opportunity
Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly ...Show More
Marketers: Diversify Your Channels To Find Pockets Of Profit And Opportunity
33:10 | Jun 11th, 2020