Serve Scale Soar® Podcast
1) Not All Clients Are Created Equal: The Champagne Client Matrix
What if the reason you're exhausted, underpaid, and starting to resent your business has nothing to do with your services or your strategy and everything to do with who you're working with? Y'all, tod...Show More
2) How to Use Upwork to Land Premium Clients - With Ashley Kruse
I've told people for years to stay off Upwork. I've literally never even logged into the platform. But today's guest, Strategist Society member Ashley Cruz, made me eat my words. Ashley signed her fir...Show More
3) 5 Daily Habits That Will Change Your Business (And Your Brain): The Standards of Excellence
What if the thing standing between you and your best business year has nothing to do with your strategy, your niche, or your packages? What if it's five simple daily habits that take less than an hour...Show More
4) From Corporate Layoff to $226K: How LaShall Built a Thriving Service Business After 50
What happens when you lose your six-figure corporate job at 50 and decide to build a business from scratch instead of updating your resume? In this student spotlight, I'm sitting down with LaShall Dod...Show More
5) How to Build a Six-Figure Service Business with a Small Audience
You know what no one tells you about scaling to multiple six figures? I did it with 400 Instagram followers and a hundred people on my email list. When I hit $1.2 million in one year, I had 4,000 foll...Show More
6) The Imposter Syndrome No One Talks About When Scaling to Premium Clients (And How to Work Through It Anyway)
Here's something no one tells you about scaling a service-based business: imposter syndrome doesn't go away when you get better clients. It actually gets worse. When you're just starting out, you're w...Show More
7) The Messaging Shift That Attracts Premium Clients (And Stops the Tire Kickers)
You know what's so stinking wild? You're out here with experience, client results, and case studies that would make other people jealous, and you're still attracting clients who need handholding, who ...Show More
8) The Only 4 Skills That Will Make You Rich (And Why You're Probably Focusing on the Wrong Things)
Stop. Stop trying to learn everything. Stop collecting certifications. Stop feeling like you're not ready because you don't know enough. Because I'm about to tell you the only four skills that actuall...Show More
9) The 5 Services AI Will Replace in 2026 (And How to Pivot Your Business Now)
Look, I'm not here to sugarcoat this for you. AI is replacing service providers left and right in 2026, and if you're offering one of these five services, you could be next. But before you panic and t...Show More
10) 2026 Prediction: Why "Service Provider" Is Keeping You Broke (And What to Call Yourself Instead)
Here's what's about to happen in 2026: While you're over here listing out deliverables and making yourself sound like a Jill of all trades, your competitor just positioned herself as a growth partner ...Show More