Add To Cart Podcast
1) How Real-Time Pricing Keeps Retailers in the Game #570
In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft gives retailers live visibility into pricing and st...Show More
2) Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569
Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved int...Show More
3) How to Train the Machine: Lessons in Optimising for AI Search 568
While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results. Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base t...Show More
4) The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567
David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify th...Show More
5) How To Turn Emerging Payment Options Into Your Next Growth Channel #566
Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself i...Show More
6) Fixing Fit For Growth: How she wear Turned Women’s Frustration into High-Conversion Ecommerce | #565
In today’s episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a hea...Show More
7) How to Turn Your Privacy Policy Into a Trust Builder #564
Privacy policies might be the most ignored part of an ecommerce site, but they’re also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditiona...Show More
8) B2B Meets D2C: How AS Colour Built a Global Ecommerce Engine with Joe Sharplin | #563
In today’s episode, AS Colour’s Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it really takes to build an online experience that keeps...Show More
9) More Than Paperwork: How To Treat IP As An Asset #562
When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, i...Show More
10) Obsess Over the Details, Win the Customers: Bon Maxie’s Clare Spelta on Smart Ecommerce Growth | #561
In today’s Add To Cart episode, Clare sits down with Bushy to reflect on Bon Maxie’s 10-year journey, from the early days of handcrafting in a sawdust-filled garage to manufacturing internationally. S...Show More