Today in Digital Marketing Podcast
1) The TikTok Challenge to Stay Far, Far Away From
New or existing customers — where should your efforts be placed this holiday season? TikTok's latest trend gets caught up in a malware scam. Cyber Monday sets records. Twitter continues its slide towa...Show More
2) The Lawsuit That Might Cancel Cheeky Ad Campaigns
A new version of Google Ads Editor is out. A huge trademark case being decided could affect your advertising. Buy Now Pay Later looms large this holiday. LinkedIn finally lets you schedule posts. And ...Show More
3) The Role of "Goldilocks Influencers" in Marketing Campaigns
In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagemen...Show More
4) And the Dark Clouds Finally Begin to Part...
With the recession looming, finally some potential good news for the digital advertising industry. How marketers are getting around Minecraft's rules against, well, marketing. Facebook swaps politics ...Show More
5) Black Friday Budgets Turning to Meta
Ad dollars are flowing to Meta this Black Friday... Twitter fires most of its ad reps... Tumblr's move could be a new start for the platform... decarbonizing advertising... and YouTube adds a new soci...Show More
6) The Lawsuit That Could Break Marketing AI
Reduced engagement... serious brand safety issues — why one brand spending millions on Twitter ads finally bailed out. Also: Who's liable when marketing AI makes a mistake? Snapchat struggles to attra...Show More
7) What 2023 Holds for Social Media Platforms
Tod chats with Andrew Hutchinson from SocialMediaToday.com about his predictions for social media next year. Privacy & Opt-Out: https://redcircle.com/privacy
8) How to Reply to Angry Comments with Humour — And Not F**k It Up
The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out. In this abbreviated episode, Tod speaks with Mathieu Beal, an Assistant Professor of...Show More
9) Google Ads: A Look Back and Ahead, with Jyll Saskin Gales
Jyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and more. Learn more about Jyll's course at https://b.lin...Show More
10) The TikTok Algorithm: Revealed!
In this abbreviated episode, Tod speaks with Lidia Infante, senior SEO manager at sanity.io, about her research into the eight ranking factors that can get your brand's content in front of more people...Show More