On the Mic Podcast
1) The Future of Programmatic Buying with Bryan Barletta and Jordan Bentley
Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it b...Show More
2) Best Practices Are Always the Best Process…Or Are They?
Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to ap...Show More
3) Behavioral Economics and Advertising
We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!”In this episode of...Show More
4) Podcasting Insights: Where Are We Going? An Interview with Heather Osgood
When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a p...Show More
5) How Did We Get Here? The Winding Paths to a Career in AdLand
Whether you take the main roads of higher education and internships or one of the many scenic routes that wind across the sprawling career landscape, there's no right or wrong way to arrive at a given...Show More
6) By Any Other Name: Creators and Influencers with FleishmanHillard
What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilme...Show More
7) Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach
As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzb...Show More
Beyond the Movement—A Conversation with Bryan Barletta and Andrea Schwarzbach
24:45 | Sep 19th, 2022
8) When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics
Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audience...Show More
When Cookies Crumble, Part 2: An Interview with Dave Coulter Of Daily Driven Exotics
28:03 | Sep 7th, 2022
9) When Cookies Crumble, Part 1: How Creator Marketing Can Help Brands Wean Off Third-Party Data
Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is alre...Show More
10) After These Messages: A Research Follow Up With Sounds Profitable
Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes.In this special edition of On the Mic, Tom Webster jo...Show More