Advertising has changed a lot. From jingles and magazine spreads to…. short films and well, what isn’t an ad, today? Once the internet came along, attention started to get fractured — and so did clien...Show More
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Recommendations
epekilis recommended:Jan 26th, 2020
We all know that there has been tremendous disruption in advertising. Online advertising is nowhere near as lucrative. As the Madison Avenue model falls apart, who is doing the creative work? Google and Facebook are the platform, not the creative. Would ya believe . . . Deloitte? Yup. The acc...Show More
alicekoJan 28th, 2020
@epekilis Ellen, I used to work at the Big Four with dreams of working in marketing so I eventually left the big consultancy world (around the time of the recession). If I only knew back then what was to come. Brilliant episode, thanks for finding it!
mm recommended:Jan 27th, 2020
Accounting firms are taking over ad agencies’ work!!! 😱
mmJan 27th, 2020
@aliceko You’re ahead of the game.
alicekoJan 28th, 2020
@mm Wow, this was so insightful! I had no idea. I wish I could go back in time and bring this episode to my younger self when she was working away at KPMG with dreams of doing the exact type of work they discuss in this episode. Thanks for tagging me!
mmAug 24th, 2020
@jvaill Why accountants are the new marketers
mmAug 24th, 2020
@jennx You might enjoy this
jennxAug 25th, 2020
@mm I’ll check it out! 👀
aliceko recommended:Jan 28th, 2020
As someone who started her career in the Big 4, this episode about the downfall of the advertising agency and the rise of the consultancies (Accenture, Deloitte, PwC) taking on strategic marketing work during the tech era THRILLED me. Really fascinating exploration - I plan on sharing this with o...Show More