At the beginning of this season, we looked at the advertising industry’s coup from my perspective. To bring it full circle, today I’m looking at it from a different angle: Yours. Content — editorial, ...Show More
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Recommendations
mm recommended:Jan 27th, 2020
Terrific summary of the origins and current state of the influencer business – from the Truman Show to TikTok. Amazing how the platform creates, throttles and extracts from creators and brands, and how that gives rise to new markets and business practices. It’s a struggle between where audiences are...Show More