The Mobile User Acquisition Show Podcast
1) 🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎
Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of ...Show More
2) 🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦
In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversig...Show More
3) 🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰
In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-ter...Show More
4) 🔦What really drives conversions & performance? Spoiler: It’s not context 🎈
In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts convers...Show More
5) 💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡
In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget th...Show More
6) 💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨
In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the f...Show More
7) 💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱
In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and i...Show More
8) 🔑How to go from good to great with Meta for subscription apps with Marcus Burke,marketing and growth consultant 🔌
In this episode, Marcus Burke unpacks the strategies behind optimizing Meta ads for subscription apps. Marcus explains how creative types like UGC and static ads influence placements across Meta platf...Show More
9) 🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋
Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games.In this episode, Rashad delves into the art of identifying underserved y...Show More
10) 🔩 How to train your AI: strategies for high-impact prompting with Mike Taylor, Author and Prompt Engineer
In this episode, we welcome Mike Taylor, an AI and prompt engineering expert. Mike shares his insights on the five key principles of prompt engineering, illustrating how these strategies can optimize ...Show More