Lead Balloon - Public Relations, Marketing and Strategic Communications Stories Podcast
1) 62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS
Most people get travel information about road closures from Google Maps, Apple Maps or a similar smartphone-based application. But when a road is closed, most transportation agencies put out a press...Show More
2) 61. Will Wikipedia survive Artificial Intelligence? (And Can A.I. Survive Without Wikipedia?)
Wikipedia readers consume nearly one billion articles per day from the online encyclopedia. In its 25 years of operation, this compendium of human knowledge has become an integral tool for understan...Show More
3) 60. Recession Lessons from Content Marketing Institute Founder Joe Pulizzi: Double Down, Dig In
In the world of business, yet again, things looks grim. A brewing trade war, the uncharted fallout of artificial intelligence, and political upheaval around the world... All these factors have crea...Show More
4) 59. Bot Farms Have Made Social Media Engagement Metrics Meaningless, with Eric Schwartzman
What you see online is not real. This has long been a reliable axiom for information consumption on the internet. But social media and SEO marketers have long relied on their engagement metrics as...Show More
5) 58. The Mystery of the I-94 Sales & Marketing Tip of the Week Billboard, with Ken Hoffman & Kyle Brown
There is a weird, enigmatic old billboard along the interstate in Wisconsin promoting a "Sales & Marketing Tip of the Week." Without any branding or context, this weathered sign invites thousands of ...Show More
6) 57. Why Have Streaming Services Put So Many Ads In Our Shows? with Film Critic Matt Zoller Seitz
After more than a decade of living in an entertainment golden age... Filled with more and better options, with less advertising, than ever before in human history... Are the good times over? Alm...Show More
7) 56. What Happens at American Airlines After a Plane Crash: Behind the Scenes with Former Spokeswoman Jennifer R. Hudson
Three weeks after accepting a new role as an American Airlines spokeswoman in 1995, Jennifer R. Hudson was paged out of bed in the middle of the night. The worst had happened. Flight 965 had disappear...Show More
8) 55. Liquid Death Spoofs the Pepsi Harrier Jet Giveaway, with Andy Pearson & Jeff Beer
At the height of the Cola Wars in the mid-90's, Pepsi committed one of the most notorious PR and marketing fiascos of all-time. An eye-catching spot promised brand fans that, if they saved up 7 millio...Show More
9) 54. The Election of the Podcast? 2024 Presidential Campaign PR Focuses on Podcasts & Social Media
Earned media has long been the holy grail of public relations. For decades, getting your client's message in the New York Times or the Wall Street Journal has been the gold standard by which PR agenci...Show More
10) 53. Alex Jones’s Infowars Being Purchased by the Onion and Sandy Hook Families, with Onion CMO Leila Brillson
Alex Jones, founder of the extremist conspiracy-theory-peddling digital brand Infowars, has proved again and again that there is no lie he will not embrace and no moral line he will not cross. For his...Show More