The Experience Effect Podcast
1) THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand
When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised t...Show More
2) THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?
Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hearback from your customers that they preferred it the o...Show More
3) THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy
Last year, over 1 million Australians decided to change their jobs. Thisrate of employee churn is actually on the rise. So why are we changing jobs more frequently than ever? And what is it costing bu...Show More
4) THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1
Chobani yogurt launched in 2005 and within three years it was the topselling brand in the country. On this episode we talk to Maria Voronina, the marketing manager, innovation and new platforms at Cho...Show More
THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1
10:32 | Nov 24th, 2019
5) THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer
These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices ha...Show More
6) THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making
These days, anyone with a smartphone has a global marketplace at their fingertips. You can order anything from anywhere at any time. So why do we decide to click on that link or go to that rest...Show More