Starting Greatness

Lessons of Greatness: How to Get Customers to Hire Your Product

Starting Greatness ›

07:30 | Jan 13th, 2020

1 recommendation

What job should a desperate customer hire YOUR product to do? Answering this question is key to unlocking a key lesson of greatness. Here we discuss how the Instagram founders illustrate this lesson p...Show More



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mm recommended:Feb 4th, 2020

A deeper examination of Clay Christensen's "Jobs To Be Done" framework and how it applied to Instagram.

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