Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
Starting Greatness ›31:11 | Feb 18th, 2020
Crossing the Chasm by Geoffrey Moores is the most influential book on technology go-to-market ever written, and for good reason. In this episode, Mike Maples Jr from Floodgate talks to Geoffrey Moore ...Show More
Recommendations
mm recommended:Feb 25th, 2020
Enjoyed this episode about the man who wrote the book "Crossing the Chasm". Did not know that for B2C co's, he recommends the "4 gears" model instead of the "crossing the chasm" model.