Inside the 'Premium' Economy : How Genius Sports' NCAA Partnership Will Power the Future of College Sports

Trustees and Presidents- Opportunities and Challenges In Intercollegiate Athletics ›

26:32 | Nov 30th, 2025

Josh Walker, Co-Founder and CEO of Sports Innovation Lab (now a part of Genius Sports) explains where new NCAA revenue streams are coming from. Calling it the “Premium Economy”, Josh encourages senior...Show More