Ecommerce Marketing School with Tony DiBernardo Podcast
1) How Mad Rabbit Created Their Own Holiday To Build Momentum Around BFCM #630
Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor brea...Show More
How Mad Rabbit Created Their Own Holiday To Build Momentum Around BFCM #630
16:29 | Nov 21st, 2023
2) How To Lead With Empathy This Holiday Season (With Feastables' Jess Cervellon) #629
Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing ho...Show More
How To Lead With Empathy This Holiday Season (With Feastables' Jess Cervellon) #629
21:42 | Nov 16th, 2023
3) Foolproof Ways To Deliver An Elevated Shipping Experience This Holiday Season #628
Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luck...Show More
Foolproof Ways To Deliver An Elevated Shipping Experience This Holiday Season #628
20:03 | Nov 14th, 2023
4) Expert Advice For Staying Sane During The Holidays As A Founder & Operator #627
As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PE...Show More
Expert Advice For Staying Sane During The Holidays As A Founder & Operator #627
20:48 | Nov 9th, 2023
5) Subscriptions And BFCM: How To Turn New Customers Into Superfans #626
Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School, ...Show More
6) 16 Rapid-Fire Expert Plays You Can Still Pull Off Before Black Friday #625
Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learne...Show More
7) Ahhh BFCM Horror Stories (And What You Can Learn From Them) #624
It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories a...Show More
8) How To Make The Most Of The Holiday Season (Even If You Don't Sell "Giftable" Products) #623
If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School,...Show More
9) Building A Connection With Your Packaging (And Last Minute Tips For BFCM) #622
If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares ...Show More
Building A Connection With Your Packaging (And Last Minute Tips For BFCM) #622
21:04 | Oct 24th, 2023
10) What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621
Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profit...Show More
What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621
19:08 | Oct 19th, 2023