This Can't Be That Hard Podcast
1) 334 - Amplify your Voice; Amplify your Business with Laylee Emadi
For a lot of photographers, the idea of public speaking is a… ✋ hard pass. Maybe you’re not interested in getting on a big stage (maybe you’re not interested in teaching at all!) but in this episode, ...Show More
2) 333 - What to Do When Your Busy Season Isn’t Busy
Some years, we roll into busy season with a calendar full of sessions… and other years, not so much. It can feel a little scary to stare at a mostly empty fall calendar, especially after all the work ...Show More
3) 332 - The Gathering Effect with Michelle Franzetti
There are two kinds of marketing strategies most photographers think about: the kind that happens online, and the kind that - well - doesn’t happen at all. But there’s a third option, and it might jus...Show More
4) 331 - The Future of Marketing with Dayna Schaaf
Search algorithms are changing fast, but for once, the shift is in our favor. With Google rolling out AI summaries and clients turning to Instagram, TikTok, and Pinterest for answers to their question...Show More
5) 330 - Networking like a Pro with Angelica Pompy
In a world where we can market our businesses from behind a screen, it’s easy to believe that in-person networking is optional. But the truth is, nothing replaces the connections you make face-to-face...Show More
6) 329 - 4 Time-Saving Automations for Photographers with Melissa Rich
Have you ever looked up from your inbox and wondered how the whole day slipped away? When you're a one-woman show, it’s easy to get buried in admin work, replying to leads, and coordinating schedules ...Show More
7) 328 - 4 Creative Ways to Increase your Value (and your Sales Average)
When it comes to running a profitable, sustainable business, it’s not just about booking more sessions… it’s about building more value into the ones you already have. In this episode, I’m sharing four...Show More
8) 327 - Taking a Human-First Approach to AI with Kinsey Soderberg
When AI first came on the scene, I was skeptical, and my early interactions confirmed my suspicions: when it came to content, AI's attempts were generic and easy to spot. But AI has evolved, and so ha...Show More
9) 326 - Breaking Into Brand Photography with Karen Williams
What happens when someone who's spent 15 years hiring photographers for brands like Netflix, Masterclass, and AARP writes a book about how the photo industry really works? You get The Photo Hustle, a ...Show More
10) 325 - Pricing is More than a Number: It's a Strategy
Pricing might just be the hardest piece of the business puzzle, and not because most of us don't love math. Sure, you need to know your numbers, but there's so much psychology involved in pricing, too...Show More