
BE THAT LAWYER Podcast
1) Phyllis Sisenwine: Swing the Bat and Build the Business
In this episode, Steve Fretzin and Phyllis Sisenwine discuss: The importance of networking and relationship-building for professional growth Effective time management and productivity strategies How ...Show More
2) Jerold Rothkoff: From Starting Out Alone to Leading a Growing Firm with Strategy and Discipline
In this episode, Steve Fretzin and Jerold Rothkoff discuss: The importance of time management and daily structure for lawyers How networking, marketing, and relationship-building drive law practice g...Show More
3) Chris Ducker: Building a Business That Truly Supports the Life You Want
In this episode, Steve Fretzin and Chris Ducker discuss: The role of coaching and masterminds in personal and professional growth The importance of niching down in business and branding Balancing lif...Show More
4) Joanne Black: The Mindset and Language Shifts That Transform Referral Success
In this episode, Steve Fretzin and Joanne Black discuss: The challenges and misconceptions around asking for referrals How language and specificity shape successful client introductions The role of a...Show More
5) BE THAT LAWYER LIVE Part 2: Building Lasting Client Relationships Through Authenticity and Consistency
What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you’ll discover how our guests integrate authenticity, focus, and thought leadership into thei...Show More
6) BE THAT LAWYER LIVE Part 1: The Lawyers Rainmaking Playbook for Mindset, Networking, and Strategic Action
What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this special Part 1 of Be That Lawyer Live, you’ll hear ho...Show More
7) Jordan Whelan: How Targeted Strategy and Inner Work Drive Legal Success
In this episode, Steve Fretzin and Jordan Whelan discuss: The evolving landscape of legal marketing and SEO strategies Identifying and targeting the right audience through buyer personas Leveraging v...Show More
8) Viktoria Altman: Stop Random Acts of Marketing and Start Getting Clients
In this episode, Steve Fretzin and Viktoria Altman discuss: Risk and mindset in legal marketing How to evaluate and choose marketing vendors Niche focus and ideal client definition as a growth strate...Show More
9) Matt Dixon: What Today's Rainmakers Know About Client Loyalty and Personal Value
In this episode, Steve Fretzin and Matt Dixon discuss: Client relationship dynamics in professional services Shifts in legal business development and rainmaking strategies The role of value creation i...Show More
10) Stephen Seckler: Smart Strategies for Lawyers Who Hate Selling
In this episode, Steve Fretzin and Stephen Seckler discuss: How lawyers can better align their personalities with business development Navigating career transitions within the legal profession How mea...Show More